Forty Eight announces £4m seed round for UK expansion after securing initial backing £4m seed round announced Read the announcement  ↗
Travellers arriving at a city hotel after dark

For hotel owners and revenue teams

A new booking channel for your last unsold rooms.

Release selected rooms in the final 48 hours without changing your public rates. You choose the inventory, minimum price and when your hotel name appears.

Founding hotel selection now open

Apply as a founding hotel

15-minute fit call. No setup fee. No inventory commitment.

Built around your existing PMS or channel manager.
PMS and channel managers
SiteMinder Guestline Mews
Confirmed bookings enter your agreed workflow.

How we drive bookings

We put last-minute rooms in front of millions of travel-ready customers.

Through leading travel newsletters, travel creators and targeted city alerts.

Launch distribution pipeline

1M+travel subscribers
10M+creator followers
City rollout
London Founding cohort in review
Manchester Final applications
Edinburgh Selection open
01

Flight and travel newsletters

We capture destination and travel-date interest, then trigger hotel offers inside the final booking window.

02

Creator-led city drops

Travel creators build reach. City and nightlife creators promote live rooms to locally relevant audiences.

03

Owned city alerts

Guests who select a city can receive targeted email and WhatsApp alerts when qualifying rooms are released.

An empty room earns nothing after midnight.

Once a room is unlikely to sell through your normal channels, a booking above the direct cost of servicing the stay can still make a positive contribution.

An empty hotel room at night
Left empty

£0 room revenue.

After midnight, the opportunity to earn anything from that night has gone.

48
Maximum advance window

Two days out or six hours out.

Forty Eight sets the maximum window. Your team chooses the actual release moment.

Comparable public rate
£100
Minimum saving −33%
Forty Eight room price £67
Cleaning
−£12
Linen
−£4
Utilities
−£3
Contribution before commission £48
Adjust the assumptions

Revenue beats vacancy.

Starting costs reflect an anonymised operating model from a UK hotel group. Adjust them to match your property.

Guest experience

See exactly how a hidden hotel is sold.

Guests choose the area, hotel class, amenities and price before booking. You decide when your property name and exact address appear. Your public prices remain unchanged.

Open the full-screen walkthrough
Search for a hotel in London tonight
A hand holding an iPhone showing the Forty Eight booking demo
A

Choose when guests see your hotel name.

Stay hidden until booking, reveal later, or appear immediately. Withdraw any unsold release when normal demand returns.

B

Stronger offers earn more distribution.

Every room starts at least one-third below the lowest comparable public rate. Deeper discounts receive priority placement.

Hotel onboarding is progressing city by city

Founding cohorts are being allocated city by city.

Start with a short, non-binding application. We arrange a 15-minute fit call, agree the operating workflow and only release rooms when both sides are ready. Founding hotels receive launch priority and help shape the workflow for their property.

No setup fee. No inventory commitment. Non-binding. We reply within two working days.
15-minute fit call No setup fee or inventory commitment Nothing goes live until the workflow is agreed

What revenue teams ask first.

“Will this drag down the rate customers see elsewhere?”

No. Releasing a room through Forty Eight does not change the prices displayed through your existing booking channels. You also control whether and when your hotel is revealed.

“Do we have to hold rooms for you?”

No. There is no fixed allocation. Rooms only become available when your team chooses to release them.

“What happens when demand comes back?”

Stop the release. You retain control over availability until a room is booked.

“Who handles the guest?”

Forty Eight handles checkout, confirmation and pre-arrival communication. Reservation delivery, settlement and cancellation rules are agreed during onboarding.